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Y.E.A. North America

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The Startup Way | A framework for entrepreneurial management

# The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth ## Introduction - What is The Startup Way and why it matters - How Eric Ries developed the framework based on his experience with The Lean Startup - What are the main benefits and challenges of applying entrepreneurial management to established organizations - What are the key concepts and principles of The Startup Way ## The Entrepreneurial Mindset - How to foster a culture of innovation and experimentation - How to empower teams to act autonomously and creatively - How to embrace uncertainty and failure as learning opportunities - How to measure progress and impact using validated learning ## The Entrepreneurial Function - How to create a dedicated unit for entrepreneurial activities within the organization - How to define the roles and responsibilities of the entrepreneurial function - How to align the entrepreneurial function with the core business and strategy - How to allocate resources and funding for the entrepreneurial function ## The Entrepreneurial Process - How to use the build-measure-learn loop to test hypotheses and iterate quickly - How to design and run experiments using minimum viable products (MVPs) - How to use innovation accounting to track and evaluate outcomes - How to decide when to persevere or pivot based on data and feedback ## The Entrepreneurial Portfolio - How to manage a portfolio of projects with different levels of risk and reward - How to balance exploration and exploitation in the portfolio - How to prioritize and select projects based on strategic alignment and potential impact - How to scale successful projects from MVPs to full-fledged products or services ## The Entrepreneurial Ecosystem - How to engage with external stakeholders such as customers, partners, suppliers, regulators, etc. - How to leverage the network effects and platforms of the ecosystem - How to collaborate and co-create value with other players in the ecosystem - How to adapt and respond to changing market conditions and customer needs ## The Entrepreneurial Transformation - How to implement The Startup Way across the entire organization - How to overcome the barriers and resistance to change - How to train and coach leaders and employees in entrepreneurial management skills - How to sustain and evolve the transformation over time ## Conclusion - Summarize the main points and takeaways of the article - Emphasize the importance and urgency of adopting The Startup Way in today's competitive and dynamic environment - Provide a call-to-action for readers to learn more or get started with The Startup Way ## FAQs - What are some examples of companies that have successfully applied The Startup Way? - What are some common pitfalls or mistakes to avoid when implementing The Startup Way? - How can I assess the readiness of my organization for The Startup Way? - What are some tools or resources that can help me with The Startup Way? - Where can I find more information or guidance on The Startup Way?

The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive



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